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Mobile gaming adoption also continued to grow in 2020. According to Crunchbase data, 26% of total global funding dollars in 2020 went to businesses that included a mobile solution.įrom 2016 to 2020, global funding to mobile technology companies more than doubled compared with the previous five years, and was led by financial services, transportation, commerce and shopping. Investors were also eager to fuel mobile businesses as a result, pouring $73 billion in capital into mobile companies - a figure that’s up 27% year-over-year. The pandemic didn’t necessarily change how consumers were using apps in 2020, but rather accelerated mobile adoption by two to three years’ time, the report found. Millennials favored Discord, LinkedIn, PayPal, Pandora and Amazon Music.Īnd Gen X/Baby Boomers used Ring, Nextdoor, The Weather Channel, Kindle and ColorNote Notepad Notes.
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However, what those favorite apps looked like was very different.įor Gen Z in the U.S., top apps on Android phones included Snapchat, Twitch, TikTok, Roblox and Spotify. In the U.S., for example, Gen Z, millennials and Gen X/Baby Boomers spent 16%, 18% and 30% more time in their most-used apps year-over-year, respectively. The trend isn’t isolated to any one demographic, either, but is seen across age groups. The increase in time spent is a trend that’s not unique to the U.S., but can be seen across several other countries, including both developing mobile markets like Indonesia, Brazil and India, as well as places like China, Japan, South Korea, the U.K., Germany, France and others.
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Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours on their mobile device. surged ahead of the time spent watching live TV. Meanwhile, consumer spending grew by 20% to also hit a new milestone of $143 billion, led by markets that included China, the United States, Japan, South Korea and the United Kingdom.Ĭonsumers also spent 3.5 trillion minutes using apps on Android devices alone, the report found. According to App Annie’s annual “State of Mobile” industry report, mobile app downloads grew by 7% year-over-year to a record 218 billion in 2020. Mobile adoption continued to grow in 2020, in part due to the market forces of the COVID-19 pandemic.